Always cooking up something creative!

My creative portfolio extends beyond covers, layouts, launches and redesigns of multiple titles. It includes, but is not limited to, creating key art and merchandise for a major sports-entertainment company, brand development for one of the largest wine and spirits producers in the world, crafting ad campaign collateral for a major spirits brand and infographics identity development for a growing sports-marketing agency. 

When working with a team, I believe in implementing practical, effective structures and sub-departments within creative groups alongside an open, collaborative mindset. I’ve previously established creative divisions for events and ad sales in addition to editorial design, and have actively recruited for and defined positional needs while maintaining successful and timely oversight of a core multi-million-dollar publication and media department. 

And when engaging with clients and stakeholders, I excel at interpreting their needs and translating visions into a pragmatic plan for the entire team, understanding my place within a corporate architecture but never allowing innovation to be sacrificed for it. I place a strong emphasis on education, both for myself and the team, ensuring alignment with the mission and brand to realize a unified creative vision. This is, of course, all while paying meticulous attention to details, without losing sight of the bigger picture. 

In all aspects of life, I thrive on making connections and exploring how different elements intertwine. I can’t shut it off, my mind is always creating. Whether drawing from coaching tactics in kids’ soccer to collaborating with stylists and photographers on set or finding inspiration in mise-en-place for more efficient production, I am constantly seeking innovative connections and breathtaking outcomes.